London - TrueRights has launched a platform designed to protect digital content from unlawful use by generative AI. The platform allows talent, brands, and agencies to track content usage, identify misuse, and analyze ROI.
Each licensed piece of content receives a 'traceable stamp,' a permanent digital imprint for ownership tracking. TrueRights estimates talent with 100,000 followers could earn an additional $3,000 per campaign by licensing their IP into AI content using the platform.