Elon Musk's Starlink is set to launch its satellite-based internet service in India in early 2025, challenging local providers, particularly Reliance Jio and Bharti Airtel.
On December 8, 2024, SpaceX launched 23 new Starlink satellites from Florida, enhancing the service's global coverage. Among these, 13 satellites feature Direct to Cell capabilities, enabling direct connections to mobile phones without additional equipment.
Currently, there are 350 Direct to Cell satellites in orbit, allowing Starlink to reach remote areas lacking traditional mobile networks.
Union Minister Jyotiraditya Scindia announced that the Indian government is ready to provide a license for Starlink, which has agreed to comply with local data storage and security regulations.
Starlink offers download speeds between 50-150 Mbps for its standard plan, with premium users receiving up to 220 Mbps, and upload speeds ranging from 10-20 Mbps. In contrast, Jio and Airtel provide 5G services with speeds averaging 300-400 Mbps, reaching up to 700 Mbps.
Starlink's service is projected to cost Rs 1,58,000 in the first year and Rs 1,15,000 thereafter, including taxes. The initial device purchase is Rs 37,400, with a monthly service fee of Rs 7,425.
Despite the higher costs compared to local competitors, industry analysts suggest that Starlink's ability to serve remote regions may give it a competitive edge. However, pricing strategies may be influenced by upcoming recommendations from the Telecom Regulatory Authority of India (TRAI) regarding spectrum allocation, expected by December 15.