As Black Friday approaches, it remains a pivotal moment for retailers in the U.S. and beyond, marking the unofficial start of the holiday shopping season. Despite increasing online shopping, physical stores are preparing for a surge in foot traffic, with many consumers eager to experience in-person shopping.
Retail analysts predict a solid holiday shopping season, albeit slightly less robust than last year due to financial pressures on consumers. The Mall of America is incentivizing early shoppers with gift cards, while retailers like Best Buy are reintroducing limited-time doorbuster deals to attract customers.
In Spain, a study by Ipsos Digital for Amazon reveals that 80% of consumers leverage Black Friday to advance their holiday shopping. Price remains the dominant factor influencing online purchases, with consumers increasingly waiting for promotional events to make their buys.
Amazon's Black Friday Week, running from November 21 to December 2, offers significant discounts across various categories, encouraging consumers to maximize savings while shopping for holiday gifts. The study highlights that consumers are more inclined to compare prices and seek out deals, indicating a shift towards more strategic shopping habits.
Overall, both U.S. and Spanish consumers are embracing Black Friday as a key opportunity to secure deals, reflecting a broader trend towards value-driven shopping in a competitive retail landscape.