Apple is prioritizing the enhancement of its Vision Pro mixed reality headset, delaying plans for a budget-friendly version until after 2027.
Analyst Ming-Chi Kuo reports that the next iteration will feature the M5 chip, emphasizing the need for compelling real-world applications to justify the premium pricing of $3,499.
Despite the high cost, Kuo suggests that Apple's strategy should focus on demonstrating the Vision Pro's value and differentiation in the market.
While Apple initially aimed for a more affordable model, the company is now committed to refining the existing premium product before exploring lower-priced options.
There are indications that Apple may also be developing smart glasses to complement the iPhone, further solidifying its position in augmented reality.
As competitors like Meta prepare to release more affordable alternatives, Apple's focus on perfecting the Vision Pro could enhance its leadership in the high-end mixed reality sector.