Meghan Markle's lifestyle brand, 'As Ever,' is facing criticism following the highly anticipated launch of its limited-edition honey. Customers reported that the honey sold out within an hour, but many orders were not fulfilled, leading to refunds and apologies from Markle herself.
The situation has sparked speculation about a deliberate strategy to create artificial demand, a tactic previously used to generate buzz. Some consumers suspect the rapid 'sold out' status was a marketing ploy to fuel FOMO (Fear of Missing Out).
An email from Markle expressing gratitude and promising future gifts did little to quell the discontent. Critics question whether the brand's image-conscious team failed to anticipate the negative impact of the botched launch. This isn't the first hurdle for 'As Ever,' which previously faced legal challenges over its initial name. While Markle promises future surprises, the incident raises concerns about whether the brand prioritizes hype over service quality.