Kendrick Lamar's Super Bowl Halftime Performance Shatters Records with 133.5 Million Viewers, Boosting Spotify Streams by 430%

Kendrick Lamar's performance at the Super Bowl has become the most popular in the show's history, according to Roc Nation, Apple Music, and the NFL, as reported by Billboard. Lamar's performance was viewed by 133.5 million people, surpassing the game itself, which garnered 126 million viewers. The rapper exceeded Michael Jackson's 32-year-old record, whose Super Bowl performance reached 133.4 million viewers. The number of streams of the song "Not Like Us" on Spotify increased by 430% within three hours after the performance, according to The Independent. Streams of other tracks performed by Lamar during the Super Bowl also surged: Humble increased by 300%, Man at the Garden by 260%, and All the Stars by 290%. Kendrick Lamar is the first rapper to win a Pulitzer Prize. He has over 50 Grammy nominations and more than 20 awards. Widespread popularity came after the release of the album Good Kid, MAAD City (2012).