Salou, a vibrant town on the Costa Dorada, has recently been spotlighted as a premier travel destination, celebrated for its essence of happiness and well-being. During the event 'Salou, esencia de la felicidad,' held at the Movistar Arena in Madrid, local leaders emphasized the town's unique offerings and its recognition as the second happiest municipality in Catalonia.
The mayor of Salou, Pere Granados, passionately stated, 'If you don’t know Salou, you don’t know Catalonia or Spain. Because Salou unites.' This sentiment captures the town's spirit, inviting visitors to relax, enjoy, and connect with its rich cultural and recreational offerings.
Attendees included prominent figures in tourism and government, such as the Minister of Tourism, Jordi Hereu, who highlighted Salou's role as a key player in Spain’s tourism sector. He remarked, 'Fitur is a great opportunity to showcase Salou to the world, reinforcing the Costa Dorada as a preferred destination.'
With a focus on innovation, Salou combines culture, sports, gastronomy, and sustainability, making it a model for future tourism. Cristina Lagé, the director general of Tourism of Catalonia, praised Salou's diverse appeal, noting, 'Tourism is, in essence, the industry of happiness.'
Sport tourism is also a significant aspect of Salou's growth strategy, as highlighted by Berni Álvarez, the conseller of Sports. He emphasized the commitment to making Catalonia a global reference for sports tourism, showcasing how Salou exemplifies this vision through its sustainable practices and community engagement.
Guests at the event were treated to a culinary experience featuring dishes crafted by Michelin-starred chef Pep Moreno, showcasing local ingredients and Salou's gastronomic potential.
In closing, Mayor Granados reiterated Salou's commitment to being a friendly, hospitable, and healthy destination. 'Salou is the ideal place to live, visit, and be happy,' he declared, urging everyone to discover the unique, sustainable, and memorable experiences that Salou has to offer.