Google is set to transform its Search capabilities with the introduction of a new 'AI Mode.' Currently in development for Android users, this innovative feature aims to integrate generative AI directly into the Search app, allowing users to interact with it in a more conversational manner.
The AI Mode, or 'AIM,' will enable users to engage with Search as if they were chatting with a chatbot. This new functionality will support voice inputs and accept multimodal interactions, including photos and videos. This shift reflects Google's ongoing commitment to enhancing user experience through artificial intelligence.
Previously, Google introduced the 'AI Overviews' feature, which provided consolidated search results with brief explanations. However, after facing criticism for potential misinformation, the company has since refined its approach. The new AI Mode will be distinct from Google's Gemini and Gemini Live offerings, focusing specifically on improving the search experience.
Users will soon find a dedicated tab for AI Mode in the Google app, represented by a 'wink' icon. This development is part of Google's broader strategy to leverage generative AI technologies, particularly following the recent unveiling of the Search Generative Experience at Google I/O 2024.