Volvo's Design Chief Aims to Rekindle 'Poetry' in Electric Vehicles with Focus on User Experience

Volvo's design chief, Jeremy Offer, acknowledges that electric vehicles (EVs) may lack the 'poetry' of combustion engines. He suggests focusing on enhanced user experience (UX) to compensate. Offer believes that removing the engine can lead to a sterile driving experience. To counter this, Volvo aims to create 'moments of poetry' through: * Increased interior space and quieter operation due to the absence of an engine. * Optimized UX through technology and premium materials. * Emphasis on spaciousness, light, and a sense of security. Offer highlights the new Volvo ES90 sedan as an example, combining technology, safety, and comfort to create an enjoyable EV experience.