Meta is rolling out a suite of new AI-powered advertising tools designed to enhance marketing capabilities.
The updates include image-to-video generation, branding integration in AI-generated video clips, and business AIs to interact with customers. These features aim to streamline ad creation and improve targeting.
Meta's new AI video generation tools will convert multiple images into animated video clips with text overlays and music. The company is also testing a Video Highlights option, which uses AI to identify and showcase the most relevant segments of videos.
Additionally, Meta is improving its AI image generation tools to include custom branding, allowing advertisers to incorporate their logos and colors. They are also introducing persona-based text generation to further integrate brands into generated ads.
Meta is testing "Business AIs" in various ad formats, enabling potential customers to chat with business-aligned AI tools. These AI tools will provide quick answers to common customer questions about products, enhancing customer interaction.
Meta's Advantage+ ads are delivering better results for brands, with sales campaigns boosting ROAS by an average of 22%. These AI tools analyze vast datasets to identify correlating behaviors and customize ads for the most receptive audience.
Meta is also exploring the next stage of digital ad evolution, where marketers might only need to upload a product URL. Meta's systems would then handle the rest, automating the process.