Meta is testing a new AI feature on Facebook and Instagram designed to generate content suggestions for users' Stories.
The feature prompts users to allow AI to analyze their camera rolls to create suggestions like collages and themed content. The generated suggestions are only visible to the user unless shared, and media is not used for ad targeting.
This initiative is part of Meta's broader AI integration strategy. Meta AI launched in Europe in March 2025. It offers text-based functionalities, with plans for expansion.
Meta has also tested AI-generated comments on Instagram. This aims to enhance user engagement. Users are encouraged to review their data and content sharing settings.