Barcelona's America's Cup Delivers Over €1 Billion Economic Boost, Setting New Records in Viewership and Engagement

A comprehensive economic impact study by the University of Barcelona and the Capital de Barcelona Nàutica Foundation reveals that the Louis Vuitton 37th America's Cup generated over €1 billion in positive economic impact for Barcelona, Catalonia. The study reports a €1.034 billion economic benefit for the host city. The event attracted 1.8 million visitors over 59 days, with 460,819 unique attendees specifically for the America's Cup. It also created 12,872 jobs and generated €208.5 million in tax revenue. The total gross media brand value associated with the event reached €1.367 billion, with a total television audience of 954 million. America's Cup Event CEO Grant Dalton emphasized the significance of the economic contribution to Barcelona and Catalonia. The event also set new standards for innovation, performance, attendance, and audience growth, while leading the way in promoting women's sailing. The 37th edition is now the most-watched America's Cup in history, with a 37% increase in dedicated viewership and a 235% increase in social media views.