Meghan Markle, the Duchess of Sussex, has re-entered the public sphere with the debut of her lifestyle brand, 'As Ever,' which launched on April 2, 2025. The brand's initial collection, featuring artisanal items like raspberry spread and wildflower honey, sold out rapidly, demonstrating its immediate appeal.
The rebranding from 'American Riviera Orchard' to 'As Ever' was announced on February 18, 2025, following trademark issues. Markle explained the new name reflects continuity with her previous projects and her dedication to cooking, crafting, and gardening.
Markle reportedly sent sample boxes of 'As Ever' products to select celebrities and the British royal family. A box was received at Clarence House, indicating her continued engagement with the Mountbatten-Windsors.
The brand's launch coincided with the premiere of Markle's Netflix series, 'With Love, Meghan.' The series offers a look into her life, featuring cooking, gardening, and entertaining, filmed at her Montecito home.
The show has received mixed reviews online, with some viewers criticizing it. Actress Gwyneth Paltrow defended Markle, emphasizing the space for new ventures and advocating for solidarity.
Markle has hinted at potential expansion into fashion, emphasizing her focus on products that enhance everyday moments. The successful launch of 'As Ever' and the debut of 'With Love, Meghan' highlight Markle's influence.