Meghan, Duchess of Sussex, made a significant impact in 2025 with the launch of her lifestyle brand, 'As Ever.' The brand's initial product line, featuring items such as jams, honey, and herbal teas, sold out within an hour of its release on April 2, 2025.
The 'As Ever' brand, headquartered in Santa Barbara, California, was rebranded from its original name, American Riviera Orchard, to reflect a broader range of products. The initial collection included eight spring-inspired treats, such as raspberry spread and herbal teas.
In addition to the product line, Meghan expanded her media presence with the Netflix series 'With Love, Meghan' and the podcast 'Confessions of a Female Founder.' Despite the initial success, Meghan plans to assess the brand's direction, with new products unlikely before the first quarter of 2026.
As of June 20, 2025, 'As Ever' continues to be a prominent player in the lifestyle brand market, with plans for future growth and diversification.