Meghan Markle has acknowledged that the original name for her lifestyle brand, 'American Riviera Orchard,' was a 'word salad.' This admission echoes criticism previously leveled against her by British tabloid newspapers.
In the latest episode of her podcast, 'Confessions of a Female Founder,' featuring Kadi Lee, Meghan discussed the rebranding to 'As Ever.' She explained that the initial concept, while intended as an umbrella for various verticals, ultimately became unwieldy.
Markle secured the name 'As Ever' in 2022. She stated that reverting to this name allowed her team to focus and build without external scrutiny during a quiet period.