Meghan Markle's Rebrand to 'As Ever' Faces Scrutiny and Warning from PR Expert

Meghan Markle's decision to rebrand her lifestyle brand from 'American Riviera Orchard' to 'As Ever' has drawn criticism. PR expert Jane Owen calls the initial launch a "huge failure," suggesting the name change should have occurred before any public announcement. Owen emphasizes the need for exceptional product quality, stating there's "zero room for bad quality anything." The new name is considered more inclusive, but Owen warns this is Markle's last chance to impress, as a third rebranding attempt would be unlikely to succeed. The new logo, featuring a palm tree and hummingbirds, has also sparked controversy, with claims of similarity to a Spanish town's coat of arms and a New York clothing brand's name.