The Unilever Food Solutions' Future Menus 2025 Report highlights key trends in the international gastronomy sector.
Asian flavors, particularly Chinese, Japanese, Korean, and Mexican cuisines, are gaining popularity across all age groups, even in countries with strong culinary traditions like France and Italy.
Traditional street food is being transformed into gourmet dishes, driven by Generation Z's demand for quality at fair prices. Mexican, Indian, Korean, and Filipino street food are booming.
Globalization is leading to a fusion of culinary traditions, with chefs incorporating their multicultural roots into their creations. Eastern flavors are being integrated into Western dishes using umami-rich ingredients.
Chefs are reviving forgotten traditions, rediscovering old recipes, ingredients, and hyper-local cuisines, such as those from the Chinese province of Hunan, the Arab Emirates, the Basque Country, and Oaxaca, Mexico.
UFS supports businesses with training, menu development, and tips for incorporating food trends, catering to the growing demand for personalized dining experiences.