Vietnamese cuisine is making waves at Foodex Japan 2025, one of Asia's largest food and beverage exhibitions. A delegation of 27 Vietnamese businesses, including Doveco, Masan, and Vinamilk, are showcasing products like processed vegetables, fruit juice, instant noodles, chili sauce, and milk.
The Vietnamese booth features a vibrant design, highlighting characteristic products and inviting visitors to sample dishes.
Businesses aim to maintain their presence in the Japanese market and expand internationally.
Vietnamese condiments like fish sauce and instant noodles are gaining acceptance among Japanese food businesses and consumers.
Japanese consumers appreciate the flavor of Vietnamese fish sauce in dishes like hot pot and stir-fried vegetables.
The increasing number of dual-income households and young people disliking cooking in Japan makes Vietnamese instant noodles a potentially popular choice.
Foodex Japan 2025 features businesses from 68 countries and territories and is expected to attract around 76,000 visitors.