Urban, a menswear brand, has collaborated with Paramount Pictures to launch a collection inspired by the latest 'Mission: Impossible' film, 'The Final Reckoning'. The film had its world premiere in Tokyo on May 5, 2025, and was screened at the Cannes Film Festival on May 14, 2025. It is scheduled for theatrical release in the United States and Canada on May 23.
Designed for the modern man, the collection blends style, comfort, and performance for everyday challenges. It incorporates innovative elements like wrinkle-resistant fabrics, UV50+ protection, anti-odor finishes, and thermal properties.
A key feature is the use of graphene, known for its lightness and strength. It appears in an exclusive print featuring the "key" symbol from the film's plot. The line includes tailored pieces with super-elastic fabrics, seamless t-shirts, and fused jackets combining leather and flexible fabric. The collection is available in stores and online.