Nikki Baird, vice president of strategy and product at Aptos, envisions a future where AI-powered personal assistants revolutionize fashion retail. These AI agents will curate personalized shopping experiences, optimizing choices based on individual preferences.
Imagine an AI assistant suggesting outfits for a conference, considering factors like travel convenience and personal style. The assistant could also monitor your wardrobe, recommending outfits based on weather and scheduled events, ensuring you rotate through your clothes effectively.
Furthermore, AI could identify clothing items from visual sources, such as a jacket seen on a TV show. The AI assistant would then find the exact item or close approximations, considering your preferences and purchase history to recommend the best option.
Baird emphasizes that in these future scenarios, brands won't directly advertise to consumers. Instead, consumers' AI agents will act as intermediaries, potentially disrupting the traditional brand-consumer relationship.