Sokito, a British startup, is revolutionizing soccer footwear with its sustainable cleats. Founded in 2021 by Jake Hardy, the company is based in London and quickly gained recognition for its innovative approach to sports equipment.
The company aims to address the environmental impact of the sport, which discards millions of cleats annually. Sokito's cleats are vegan-certified and crafted from recycled materials like carpet, bottles, and food waste. The company's mission is to minimize its environmental footprint while maximizing performance.
Sokito's commitment to sustainability has garnered attention from over 60 professional players, including William Troost-Ekong and Jasmyne Spencer. These athletes recognize the importance of promoting environmental awareness within the sports industry. The brand's focus is on "maximum impact on the pitch, not the planet." Sokito has partnered with several football clubs and organizations to promote its sustainable practices.
Sokito's efforts extend beyond product development. The company collaborated with Troost-Ekong on a special Nigerian green Scudetta model for the 2023 Africa Cup of Nations. The cleats resonated with fans, selling out quickly. This collaboration highlighted Sokito's ability to connect with players and fans on a global scale.
Sokito is also integrating carbon emissions assessments into its production process. Founder Jake Hardy emphasizes a logical approach to innovation, prioritizing durability and sustainability over frequent new releases. Sokito's current model, the Scudetta, is available in various colors and is priced competitively. The company is also exploring new materials and expanding its product range to include a kids' line, demonstrating its commitment to long-term growth and sustainability within the sports industry.