Gucci presented its Cruise 2026 collection in Florence, specifically within the Santo Spirito district. The event unfolded with two separate shows held between 4 PM and 7 PM. Over 500 guests attended, including a mix of fashion enthusiasts and members of the press.
The presentations took place at two locations: Palazzo Settimanni, Gucci's historical headquarters and current archive, and Piazza Santo Spirito. Celebrities such as Julia Garner, Viola Davis, Julius Tennon, Jeff and Emilie Goldblum, Yara Shahidi, Pietro Castellitto, and Charlotte Le Bon were present.
The Cruise 2026 collection debut followed recent controversies and heightened anticipation from fashion aficionados and specialized media outlets. The shows captivated attendees with the brand's latest designs and creative vision.