The beauty industry is experiencing a convergence of sun protection and skin treatment, moving towards an integrated approach to personal care. This trend, termed "skinification," reflects a deeper understanding of skin needs and a demand for multifunctional solutions.
According to "Personal Care" magazine, UV protection claims are increasingly included in non-sunscreen beauty products. Mintel data indicates that 10.2% of facial and neck care product launches now incorporate UV protection. The global market for these products reached $7.8 billion in 2021 and is projected to reach $11.6 billion in 2026, with an annual growth of 8.2%, according to Euromonitor.
Skinification involves infusing skin care benefits into sun care products, transforming them into allies for skin health. Consumers seek products that protect, hydrate, combat free radicals, prevent pigmentation disorders, and reinforce the skin's natural defenses. ADP Cosmetics' CoSmart™ technology advances mineral sun protection by creating 100% natural UV filters with improved sensory experience.
These filters offer robust sun protection with lighter textures suitable for various skin care products. ADP Cosmetics' solutions align with the skinification trend, strengthening skin defenses, preventing pigmentation disorders, and offering a superior sensory experience. The company's innovative approach focuses on solutions that protect, nourish, repair, and beautify the skin, reflecting a commitment to research, development, and sustainability.