Dutch denim brand G-Star Raw has announced Rushemy Botter and Lisi Herrebrugh, the designers behind the label Botter, as its new creative directors. This move signifies a fresh direction for G-Star Raw, aiming to elevate its position in the global denim market with innovative vision.
Botter and Herrebrugh have been working with G-Star Row since 2024, focusing on the reintroduction of the 'Raw Research' line and main collections. Their debut collection is scheduled to be unveiled in January during Paris Fashion Week.
Founded in 2017, Botter is known for its Caribbean influences and has received accolades such as the Hyères Grand Prix and the Andam Fashion Award. The designers also held creative roles at Nina Ricci from 2018 to 2022. G-Star Raw, established in 1989, was acquired by WHP Global in 2023 and aims to infuse the brand with a fresh, innovative vision through this partnership.