Roger Vivier's 'Efflorescence' Collection: A Marketing Masterpiece Blooming in Paris

The 'Efflorescence' collection by Roger Vivier, unveiled during Paris Haute Couture Week in July 2025, is a prime example of strategic marketing. The collection, a collaboration with Lesage, has been presented in the Salle d'Argent of the Roger Vivier boutique, creating an exclusive atmosphere. This carefully chosen venue enhances the collection's perceived value and desirability. The Efflorescence collection features eight jeweled bags and two vests. The brand has successfully leveraged celebrity endorsements, with figures like Nicole Kidman and Brigitte Macron seen wearing the collection, boosting its visibility and appeal. This strategic use of influential figures is a key marketing tactic, driving consumer interest and reinforcing Roger Vivier's image of luxury and exclusivity.