Adidas Bounces Back to Profitability in 2024; Harry's 1982 Champions Sustainable Men's Fashion

Adidas reported a strong financial turnaround in 2024, achieving a profit of €832 million after experiencing losses the previous year. Sales increased by 10.5% to €23.638 billion, driven by the popularity of the Samba sneaker model. The company's performance varied across regions, with significant growth in Europe and Latin America, while North American sales saw a slight decrease due to reduced Yeezy sales. Adidas anticipates single-digit growth in 2025, aiming to navigate the year without Yeezy's revenue contribution. Harry's 1982, a men's fashion brand, emphasizes quality, durability, and authenticity. The brand focuses on premium materials and meticulous manufacturing processes, with production based in Spain, Portugal, and Italy. Harry's 1982 prioritizes sustainability by implementing water-saving dyeing and washing processes and using recycled materials in footwear. The brand's commitment to local production ensures optimal labor conditions and preserves traditional craftsmanship.