Apple is considering acquiring Perplexity AI, an AI search startup, to enhance its AI capabilities. The potential deal aims to integrate advanced search features into Apple's Safari browser.
Perplexity AI, founded in December 2022, offers AI-driven search tools. These tools provide direct, cited responses to user queries, distinguishing it from traditional search engines.
Perplexity AI was valued at $14 billion in a recent funding round. Apple's move could decrease its reliance on Google for search functions. As of June 23, 2025, Apple's stock traded at $199.36.