Hermès Birkin bags have emerged as a sought-after investment, often outperforming traditional assets like stocks and gold. This is due to their exclusivity, status, and potential profitability. The limited availability, driven by Hermès' deliberate scarcity strategy, fuels high demand and inflated prices in the secondhand market.
A 2016 study indicated that Birkin bags have surpassed the S&P 500 and gold since 1980, with an average yearly increase of 14.2%. While a standard Birkin can range from $9,000 to $13,300 in 2025, rare editions can command prices up to $450,000 at auction. For example, the Diamond Himalaya Birkin 30 sold for $450,000 in 2022. The metallic Silver Hermès Birkin 25 sold for $139,000 in April 2022.
However, recent reports by Chinese manufacturers claim that the actual production cost of a Birkin bag is around $1,400, sparking debate about the brand's markup and the potential for a luxury bubble. Despite the controversy, Birkin bags remain a popular investment, with resale values often exceeding their original retail prices. The value of a Birkin bag doubles approximately every five years, positioning it as a potentially superior investment compared to gold.