Sotheby's and Heist-Out to Auction "AREA_51" Collection: Extraterrestrial-Inspired Watches Take Center Stage in Geneva

Sotheby's and Heist-Out are teaming up again for "AREA_51," an auction of 51 extraterrestrial-inspired watches. Following the success of last year's "Rough Diamonds" sale, this year's auction, on April 3rd in Geneva, will feature pieces from Rolex, Urwerk, Patek Philippe, and more. The collection aims to showcase bold, unconventional designs, reflecting a growing collector interest in quirky, design-forward timepieces. Highlights include white-hot indies, new commissions from upstarts, and gem-set pieces.