Willow CEO Emphasizes Empathy and Flexibility for Workplace Success

Edited by: Liliya Shabalina

Sarah O'Leary, CEO of Willow, champions a leadership style rooted in transparency and empathy. She believes fostering trust through autonomy and flexibility is key to team effectiveness and overall success. O'Leary emphasizes the importance of supporting employees' personal lives, particularly for parents, without compromising productivity.

Willow's flexible workplace policy, without mandatory return-to-office requirements, exemplifies this approach. O'Leary's commitment to work-life balance stems from her own experiences as a mother. She believes that accommodating employees' needs ultimately enhances productivity and creates a more authentic work environment.

Willow's recent acquisition of Elvie and partnership with Canopie demonstrate its commitment to growth and maternal mental health. O'Leary views her role as CEO as a responsibility to the people, products, and customers. She encourages leaders to embrace authenticity to navigate challenges effectively.

  • Empathy & Flexibility: Willow's CEO prioritizes empathy and flexibility.

  • Trust & Autonomy: These factors drive team effectiveness.

  • Maternal Support: Willow supports maternal mental health.

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