The Season product concept, created by designer Vera Li, has recently received four international awards, including gold at the London Design Awards and the Tokyo Design Awards. According to the only available source — a social media post dated 13 November 2026 — the project explores the beauty of impermanence and human connections.
In a world where design often strives for permanence and maximum functionality, choosing the theme of transience seems paradoxical. The awards underscore that the jury values not only technical excellence but also emotional depth capable of resonating with users in an era of rapid consumption.
According to the description, Season focuses on cyclicity and the connection between people. It is not merely an object but a reflection on how things can embody temporary states — from blossoming to withering. Such an approach contrasts with traditional products oriented toward durability and universality.
In the context of the 2026 global design awards, Season's success points to a growing interest in projects that question the culture of constant renewal. Designers are increasingly turning to themes related to the psychology of perception and cultural traditions, where the value of a thing is measured not by its service life but by its ability to provoke reflection.
Picture an ordinary cup of tea: it warms only in the moment it is drunk, and it is precisely this fleetingness that makes the ritual meaningful. Similarly, Season, by all appearances, invites users to experience the product through the prism of time and relationships rather than through the prism of ownership.
Winning at two prestigious competitions in different regions of the world demonstrates that the theme of impermanence resonates with an international audience. This may signal a shift in the industry: from the race for innovation to a search for meanings that outlive the product itself.
Ultimately, such concepts remind us that design can not only solve practical problems but also help people accept the transient nature of life.
