As 2024 approaches, tech giants Google and OpenAI are in a fierce competition to launch their generative AI video models—Veo and Sora, respectively. The outcome of this race may depend on user input prompts, highlighting the evolving landscape of AI technology.
Google's Veo, which was announced in May, is now available in private preview for businesses using its Vertex AI platform. In contrast, OpenAI is set to unveil Sora during its '12 Days of Shipmas' event, where daily product launches will occur, potentially making Sora accessible to a wider audience soon.
The introduction of these text-to-video models signifies a crucial advancement in AI capabilities. Current tools are already reshaping content creation, offering unique features that can enhance user experience.
While Google accelerates its launch, OpenAI's approach may resonate more broadly in the market. This competition not only reflects technological innovation but also the growing integration of AI in various sectors, emphasizing the importance of staying updated in this rapidly changing field.