The upcoming Black Friday, a traditional discount event originating in the United States, is set to make waves globally as consumers prepare for significant shopping sprees. However, this surge in online and in-store purchases comes with heightened risks of digital scams, prompting experts to urge caution among buyers.
Recent data indicates a 13.6% increase in online fraud cases from 2022 to 2023, surpassing the 8.2% rise in street-level scams. This alarming trend highlights the need for consumers to be vigilant during the shopping frenzy.
Retail leaders predict substantial sales this year, driven by consumer demand for electronics, clothing, and household items. The average spending is expected to exceed R$ 1,000, as shoppers seek deals ahead of the holiday season. Experts emphasize that Black Friday offers a unique opportunity for consumers to purchase needed items at lower prices, distinguishing it from other shopping events.
Despite economic challenges, analysts forecast a 2-3% increase in sales compared to last year, buoyed by improved employment rates. However, concerns about potential inflation linger, prompting calls for responsible shopping practices.
Experts in consumer protection stress the importance of transparency in deals, urging retailers to avoid misleading discounts. Consumers should be cautious of incredibly low prices and prioritize shopping from recognized stores. Key safety tips include verifying website legitimacy, using secure payment methods, and conducting price research before making purchases.
Moreover, consumers are advised to be mindful of additional costs such as shipping fees, which can negate perceived discounts. The Procon consumer protection agency is offering resources to help shoppers identify reputable retailers and avoid scams, including a list of untrustworthy websites.
As Black Friday approaches, consumers are encouraged to shop wisely, plan purchases, and remain aware of the evolving landscape of online fraud.