The UK Government has initiated a consultation to reform copyright laws to support AI innovation while protecting content creators. The proposals aim to clarify how AI companies can use copyrighted material, allowing them to train models on such content unless creators opt out.
Under the new framework, rights holders will have the option to reserve their rights, enabling them to prevent their work from being used without permission or to negotiate licensing fees. Secretary of State for Science, Innovation and Technology, Peter Kyle, stated that the current copyright framework does not adequately support either the creative industries or the AI sector.
The consultation also includes measures for AI developers to disclose the datasets used in training their models, enhancing transparency. Additionally, it addresses concerns about personality rights, particularly regarding digital replicas and deepfakes, seeking input on whether existing laws are sufficient.
Chris Bryant MP described the proposed changes as a “win-win” for both AI firms and creators, potentially leading to new revenue streams for artists. However, some creatives have expressed concerns about the fairness of an opt-out scheme, arguing that it could undermine their livelihoods.