Birkenstock, the iconic footwear brand, is celebrating its 250th anniversary with a unique content series that highlights its rich history of quality, innovation, and craftsmanship. This initiative showcases the brand's enduring cultural influence and sets a promising trajectory for its future.
As part of the anniversary celebrations, Birkenstock is releasing a comprehensive book titled "The Book of Birkenstock". This monumental publication, developed in collaboration with the Göttingen-based Steidl Verlag, offers a visual journey through the brand's extensive archive, featuring an array of black-and-white and color images that reflect its fascinating history.
In addition to the book, Birkenstock is launching a digital brand encyclopedia, which provides an interactive platform for fans to explore the brand's visual archives. This microsite includes curated stories and over 600 archival images, allowing users to delve into Birkenstock's history and its impact on fashion and culture.
To complement these publications, a traveling exhibition titled "Walk This Way" will showcase 140 photographs that highlight Birkenstock's legacy. This exhibition will visit over 25 locations worldwide, including major cities such as Tokyo, Paris, and New York, making the brand's unique artistic vision accessible to a global audience.