The internet has transformed global connectivity, yet many languages and cultures remain underrepresented online, particularly within the domain name system (DNS). Expanding the DNS through new generic top-level domains (gTLDs) offers a solution to this issue, creating a more inclusive online experience.
Currently, there are over 1,200 gTLDs available, which support diverse scripts and longer domain names. From non-Latin examples like .network and .charity to recent additions like .accountant and .photography, these domains cater to a variety of brands and communities. Major organizations, including Canon and Google, are already utilizing these new gTLDs.
ICANN, the organization overseeing the DNS, is launching a new application round that will enable organizations and communities to create gTLDs that reflect their unique identities. This initiative aims to enhance the relevance and accessibility of the internet for users worldwide.
New gTLDs provide significant opportunities for NGOs and nonprofits, allowing them to apply for dedicated domains that represent their missions. ICANN's Applicant Support Program offers financial and technical assistance to eligible organizations, ensuring that the application process is accessible.
The expansion of gTLDs is a call to action for communities to become more represented online. Consider how a dedicated gTLD could benefit your organization and the audiences you serve.