The global e-commerce market is projected to grow significantly, with a valuation of $26.8 trillion in 2024, reaching $214.5 trillion by 2033. Vietnam is poised to become a powerhouse in this sector, benefiting from favorable legal conditions, increased foreign investments, and enhanced internet accessibility.
According to recent reports, e-commerce constitutes over 60% of Vietnam's digital economy, with projections indicating that the sector will achieve a compound annual growth rate of 28% from 2025 to 2033. Major domestic platforms like Tiki, Sendo, and Thegioididong are thriving, supported by investments from various countries including Japan, the U.S., and South Korea.
Vietnam's strategic location, economic stability, and a young, tech-savvy workforce are among the seven key factors attracting global investors. As the country's digital economy is expected to reach $220 billion by 2030, cities like Ho Chi Minh City and Hanoi are set to emerge as regional e-commerce hubs.
Furthermore, South Korean companies, such as Coupang, are exploring opportunities in Vietnam, leveraging their technological expertise to enhance local e-commerce infrastructure. This trend is expected to increase consumer purchasing power and solidify Vietnam's position as a leading digital economy in Southeast Asia.