Tata Motors, India's leading electric carmaker, is set to invest over $1 billion to expand its electric vehicle (EV) portfolio.
The company plans to launch its high-end brand, Avinya, in 2026, featuring multiple models developed on JLR's EMA architecture.
The first model, P1, is nearing completion and is based on the Avinya concept revealed in April 2022. It is expected to be priced above Rs 35 lakh, targeting an annual volume of approximately 240,000 units.
The P2 model is envisioned as a 4.4-meter SUV, while P3 will be a 4.9-meter utility vehicle. More advanced models, P4 and P5, will resemble the Range Rover Sport and a full-size Range Rover, respectively.
Tata Motors aims to leverage EMA architecture to achieve a combined volume potential of 100,000 units annually by the end of the decade.
The Avinya P1 will be produced at the Sanand facility, with future models potentially manufactured in Tamil Nadu.
Despite a recent dip in EV market share below 50%, Tata Motors plans to launch the Harrier EV and Sierra EV by 2025, while facing intense competition from rivals like Mahindra and Maruti Suzuki.