BBVA, a Spanish bank, has launched an in-house GPT Store to facilitate the use of AI tools developed by its employees, aiming to promote technology adoption across its operations.
Ricardo Martín Manjón, the bank's global head of data, stated, "We spread these capabilities across the whole bank because if we wanted it to be the spark for bigger transformation, we needed to let everyone touch the technology. And people see its value. It's not a transformation that we need to push. Everyone wants to be part of it."
Among its innovative applications, the BBVA Retail Banking Legal Assistant GPT assists the advisory team in addressing over 40,000 legal inquiries received annually from clients. This tool, trained with documentation from a team of attorneys, can generate thorough responses to advisor queries in under 24 hours.
Additionally, the Global Risk Management sector has introduced a Credit Analysis Pro GPT, enabling credit risk analysts to more efficiently evaluate company financials. In Mexico, the Client Experience Assistant GPT processes thousands of customer satisfaction surveys, extracting key insights and recommending improvements to service.
Manjón added, "ChatGPT helps us get from idea to prototype in a way that was impossible before. Everyone from Uruguay to Mexico to Türkiye can build solutions with these capabilities simultaneously."