The 2025 Grammy Awards held on February 2nd have significantly impacted the Billboard charts, with numerous artists experiencing substantial gains in both album sales and song streams. This surge reflects the influence of the awards show on music consumption.
Beyoncé's 'Cowboy Carter,' winner of Album of the Year, made a notable re-entry into the Billboard 200 at No. 19, boasting a 254% increase in units earned, totaling 25,000. Kendrick Lamar, who won five Grammy Awards, saw his album GNX maintain a strong position at No. 4, with 65,000 equivalent album units earned, a 9% increase. Several of Lamar's other albums also experienced gains, including Good Kid, M.A.A.D City (up 11%), DAMN. (up 9%), To Pimp a Butterfly (up 9%), and Mr. Morale and The Big Steppers (up 13%).
Billie Eilish's Hit Me Hard and Soft jumped to No. 5, gaining 47% in units earned, following her performance of 'Birds of a Feather' at the Grammys. Best New Artist winner Chappell Roan's The Rise and Fall of a Midwest Princess climbed to No. 6 with a 56% gain. Roan's 'Pink Pony Club' reached a new high on the Hot 100, moving to No. 18 after a 98% surge in streams to 13.4 million. Doechii's Alligator Bites Never Heal vaulted to No. 14, gaining 107% to 31,000 units earned, while her song 'Denial Is a River' hit the Hot 100's top 40, jumping to No. 27 with a 66% increase to 13.8 million streams.
Benson Boone, another Best New Artist nominee, saw his album Fireworks & Rollerblades rise to No. 23 with a 44% increase. Taylor Swift's The Tortured Poets Department also saw an 8% increase, moving to No. 9. These figures underscore the significant impact of the Grammy Awards on music charts, driving increased visibility and consumption for both winners and performers.