President Trump's tariffs have targeted various foreign goods, now including toy dolls. He suggested children need fewer dolls, sparking criticism. The toy industry heavily relies on China, where nearly 80% of U.S. toys are made.
The Toy Association is lobbying for tariff relief. Some companies warn of potential holiday shortages if tariffs continue. The doll market generated $2.7 billion in U.S. sales last year.
Mattel plans to raise prices due to tariffs, despite expanding manufacturing outside China. Smaller companies face greater challenges. One CEO paused shipments due to high tariffs.
Cepia, known for Zhu Zhu Pets, is trying to relocate production. The CEO, a Trump supporter, wants the trade deals finalized. American Girl dolls were initially made in Germany before moving to China.
Experts note Chinese factories have specialized doll-making expertise. White House officials suggest consumers should pay more for American-made toys. They also raised concerns about lead paint in Chinese-made dolls.
U.S. regulations require toy testing for safety. Major brands usually comply with these rules. Increased online shopping poses challenges for oversight.
The White House eliminated a customs exemption for low-value parcels from China and Hong Kong. Toy companies fear tariffs will drive consumers to unsafe counterfeit toys. Some parents find Trump's comments insensitive to families' financial realities.