Pandora, Puma, Hugo Boss Re-evaluate Pricing Amid Potential Trump Tariffs

Household brands like Pandora, Puma, and Hugo Boss are reassessing their pricing strategies. This evaluation extends to the U.S. and other markets. The reason is the potential implementation of President Donald Trump's new import duties. Some companies are also adjusting their supply chains. They are potentially revising sales forecasts due to uncertainty in U.S. trade policy. Trump announced reciprocal import duties on U.S. trading partners last month. These charges were paused for 90 days and reduced to 10% for most countries, excluding China. This pause is pending trade negotiations. Major companies like Mattel, UPS, and Ford have withdrawn their annual guidance.