Alphabet's Google One subscription service has surpassed 150 million subscribers. This milestone reflects a 50% increase since February 2024. The service charges consumers for cloud storage and AI features.
In February, Google introduced a $19.99 monthly plan. This plan offers access to AI capabilities unavailable to free users. Millions of subscriptions are attributed to this new AI tier.
Google One is part of Alphabet's strategy to diversify beyond advertising. The company's overall 2024 revenue exceeded $350 billion. Alphabet aims to navigate the evolving landscape of AI and search engines.