EU Intensifies Pressure on Apple and Google for DMA Compliance, Threatening Significant Fines for Violations

The European Commission is increasing pressure on Apple and Alphabet (Google) to comply with the Digital Markets Act (DMA). On March 19, the EU determined that Google Search and Google Play violate EU competition rules, potentially leading to substantial fines if non-compliance continues. Google is accused of discriminating against competitor services and restricting developers from directing customers to cheaper distribution channels. Apple is required to improve the interoperability of iPhones with competing devices. Both companies face investigations and potential penalties for non-compliance, which could amount to 10% of their global annual revenue. Apple and Google express concerns over the impact on innovation and user experience, while the EU aims to prevent unfair practices by tech giants.