In July 2026, the official FIFA World Cup song "Dai Dai," performed by Shakira and Burna Boy, reached far beyond the stadiums. The track, released in May, became not only the tournament's soundtrack but also the main viral dance of the month.
The title "Dai Dai" is a short call to "go on, move forward." Shakira brought Latin energy, and Burna Boy brought Afrobeats. The lyrics speak of courage and victory, and the simple choreography fit perfectly with TikTok: expressive movements of the shoulders and torso are easy to replicate at home, in the locker room, or on the street.
Shakira had already created football hits (including "Waka Waka" in 2010). Now she has returned with a song designed for the era of short videos. The duo performed "Dai Dai" at the opening ceremony in Mexico City and at the first-ever major halftime show of the final. By mid-July, the track topped the Billboard Global 200 and became one of the most viewed music videos of the year.
The track is used in millions of videos: fans dance after scoring goals, teams dance in their locker rooms, and brands use it in advertisements. The proceeds go to the FIFA Foundation and Global Citizen.
"Dai Dai" is not just another trend. It's music that gives everyone a sense of participation in the World Cup.
