Adam Aleksic, known as the "Etymology Nerd" on social media, has authored "Algospeak: How Social Media Is Transforming the Future of Language," published on July 15, 2025. The book examines how internet algorithms influence language and communication, focusing on the emergence of "algospeak"—a form of language shaped by social media platforms.
In "Algospeak," Aleksic explores various linguistic phenomena, including internet slang and new linguistic innovations driven by social media algorithms. He discusses how these algorithms affect the spread and popularity of certain words and phrases, leading to rapid linguistic changes. The book also delves into the use of euphemisms and code words to navigate automated content moderation systems on platforms like TikTok. Additionally, Aleksic examines generational differences in language adoption, noting that younger users are more inclined to adopt new terms and expressions.
Critics have praised the book for its insightful analysis. Sadie Dingfelder of The Washington Post described it as "valuable" for its explanation of linguistic shifts. Amy Scribner of BookPage called it "a fun, illuminating read," while Publishers Weekly referred to it as "an energetic and eye-opening study" of language use on social media. Rachel S. Hunt of the Associated Press noted it as a "sobering reality check on how social media is affecting not just our speech, but our entire identities."
For those interested in understanding the evolving relationship between language and technology, "Algospeak" offers a comprehensive guide to navigating the complexities of online communication.