AI chatbots are experiencing a surge in popularity, transforming online interactions. A recent report indicates an 81% increase in traffic to AI chatbots between April 2024 and March 2025, reaching approximately 55.2 billion visits. This growth highlights the increasing reliance on AI for quick information and assistance.
OpenAI's ChatGPT leads the chatbot market with 47.7 billion visits. DeepSeek, Gemini, Perplexity, and Claude are also gaining traction, showcasing the diversity of AI platforms. DeepSeek's rise to the second position demonstrates the rapid advancements and competition within the AI chatbot sector.
Despite the growth of AI chatbots, traditional search engines still handle the majority of online traffic. However, search engines like Google and Microsoft Bing are integrating AI features, such as AI-generated summaries and conversational search, suggesting a future where search engines and AI chatbots enhance the user experience in complementary ways.