Google is rolling out its AI Overviews feature across Europe, providing AI-generated summaries at the top of search results for select queries.
This aims to offer users quick answers without navigating multiple websites. The feature, powered by the Gemini language model, is currently available in several European countries, including Germany, France, Spain, and Poland.
AI Overviews appear when Google's systems determine they provide the most helpful response, estimated to be around 20% of searches. Users must be logged into their Google account to access the feature.
This move intensifies competition in the AI market, challenging rivals like OpenAI and Microsoft, while raising concerns among publishers about reduced traffic to their sites.