Mexican Computing Market Reaches $1.66 Billion in 2024: AI and Digitalization Drive Growth Amidst Evolving Trends

The computing market in Mexico reached $1.66 billion in 2024, driven by digitalization and AI. * The market is experiencing stability and consolidation, with a focus on efficiency and reliability. * Despite a moderate annual growth of 3%, the market offers significant opportunities, projected to reach $40 billion pesos in 2025. * Experts emphasize expanding beyond large corporations, targeting SMEs with digitalization solutions like Device as a Service (DaaS). * Channels should focus on understanding roles within companies and tailoring offerings to meet specific needs. * Emerging technologies like AI and IoT are transforming computing, enhancing processing and connectivity. * Gaming and content creation are driving demand for high-performance equipment. * AI integration in devices aims to improve performance and personalize user experience. * Cloud services are boosting demand for devices with enhanced connectivity and energy efficiency. * Specialization and consulting are becoming priorities, focusing on ROI and personalized customer service. * The end of Windows 10 support presents an opportunity for equipment upgrades, especially in the enterprise segment.