BYD is launching its premium Denza brand in Europe, targeting the luxury BEV market.
Denza debuted at Milan Design Week.
Sales begin at the end of this year with the Denza Z9 GT, a 1,000-hp electric sports station wagon.
A hybrid version of the Z9 GT is expected in early 2026.
The Denza range will include the D9 van by year's end and potentially two off-road vehicles in the future.
Denza will be the technological forerunner for the BYD group, with features appearing later on BYD models.